Power of One Good Idea

Client: Department of Communications, Energy and Natural Resources

The Power of One Good Idea is an exciting Transition Year Module and Competition carrying the word and ethos of the Power of One campaign promoting energy awareness and energy efficiency. Following on from the enormous success of the Power of One Street Campaign Real Events, in association with the Department of Communications, Energy and Natural resources developed an innovative schools programme. In this stimulating programme, students are asked to research, design and implement an imaginative marketing campaign promoting energy awareness and energy efficiency. Their campaigns target three distinct audiences: local primary school students; fellow students and parents/guardians and the wider community.
 
Delivering the energy efficiency message requires the students to initially develop a deeper understanding of the energy issues themselves before using a range of research techniques to investigate their audiences’ level of energy awareness. They then attempt to change the behaviour of their target audiences and increase energy awareness by promoting simple clear messages in innovative and exciting ways.
 
This project culminated in a hugely succesful gala dinner and awards final in The Croke Park Conference Centre in April 2008. The MC for the evening was Aidan Power of RTE’s The Café and the event was attended by Minister for Communications, Energy and Natural Resources, Eamon Ryan TD.