Power of One Good Idea

Client: Department of Enterprise, Trade and Employment

The One Good Idea Project is an exciting secondary school awards programme carrying the word and ethos of the Sustainable Energy Authority of Ireland and Change.ie. This campaign promotes energy awareness and energy efficiency. Following on from the enormous success of the Power of One Campaign, Real Events developed an innovative and very successful pilot schools programme where students were asked to research, design and implement an imaginative awareness campaign promoting energy awareness and energy efficiency. Their campaigns target three distinct audiences: local primary school students; fellow students and parents/guardians and the wider community.

After the very successful pilot this programme was rolled out nationally in 2010 and has had over 150 teams run campaigns in their schools and their communities. It also now incorporates the One Good Idea Photography competition and will culminate in a gala dinner and awards ceremony which takes place in May 2010 in Dublin Castle.