National Dairy Council: Student Marketing & Advertising Awards

Client: National Dairy Council

Real Events are currently working with the National Dairy Council in developing a "Student Marketing and Advertising Awards" for post-primary students. The aim is to promote the benefits of increased dairy consumption for this age group in an innovative and exciting way. Teams will create a marketing strategy to target their peers and ultimately to compete against each other and other schools to win prizes at a prestigious National Awards Ceremony.

At the National Final students will be asked to pitch their ideas to advertising professionals and their peers explaining how they would activate their campaign plans in their own school. The possibilities are endless; promotions, flash-mobs, viral campaigns, advertisement in school magazines, vox pops, surveys, exhibitions, posters, quizzes, school radio, music etc