HP Digital Imagination

Client: HP

Real Events took over the management of this digital photography competition from HP in 2004.  Using several parallel strategies Real Events drove participation from 1500 to 6500.  Key initiatives included adding more communication strategies, organising 100 educational and interactive digital photography workshops in schools, coordinating larger road-shows regionally in Cork, Dublin and Galway and concluding with a high profile exhibition and an awards ceremony.

In 2008 Real Events has worked with HP to develop the HP School’s Newsletter Competition which will be open to primary and second level students throughout Ireland and the United Kingdom.